Feedback IgnitePart of the Management Ignition suite
Try it free
Intelligent feedback

Say the thing that needs saying. So it lands.

Describe what you've seen and choose your tone. Feedback Ignite turns your rough notes into a clear, honest feedback note, and a guide for the conversation itself.

Empathetic or direct, your call Three free uses, no card Ready in under two minutes

Talk or type. Get the feedback off your chest the way you'd say it to a colleague, the praise and the problem, messy and unsorted. The tool shapes it into something you can actually give.

Managers don't avoid feedback because they don't care. They avoid it because the last time they tried, it didn't land the way they meant it to.

So the behaviour carries on, and six months later it surfaces in a performance review as a shock to everyone. The fix isn't more courage. It's getting the feedback specific, honest, and grounded in belief the person can improve, before you walk in. Feedback Ignite does that shaping for you, and gives you a guide for holding the conversation once you're in the room.

30minutes saved on feedback worth giving

Good feedback takes time to get right. So it gets put off.

Turning a vague sense that something's wrong into feedback that's specific and fair, and finding the words that land without putting the person on the defensive, takes the best part of half an hour. Most managers don't have it, so the feedback never gets given.

Feedback Ignite shapes the note in a couple of minutes. Across the whole suite, for a manager with eight direct reports, the five tools hand back two and a half to three working days every quarter.

Tested in a workshop with 27 managers from 11 businesses across the UK, Europe and the US.

How it works

One real feedback conversation, start to finish.

Every step, on feedback a manager actually has to give. Nothing staged.

The situation The ACME review went well. Sarah chaired it and the draft was excellent. But she sought Jim's approval at every turn instead of backing her own judgement. That's the feedback: real praise, and the one thing holding her back.
1
Describe what you saw

Type the praise and the problem, in rough.

You describe what's working and what needs to change, in your own words. No need to polish it. The tool's job is to take your honest, unshaped notes and turn them into feedback the person can hear and act on.

Jim notes both halves: the draft was genuinely strong, and Sarah kept seeking approval rather than backing herself. Both go in, exactly as he'd say them.

If you can't say what the person should do differently, you're not ready to give the feedback.
feedbackignite.themessagebusiness.com
The Feedback Ignite input form, headed your feedback notes: a textarea where Jim has typed rough notes about Sarah's ACME draft, praising the work but noting she sought approval rather than backing her own judgement
Jim typed this in a hurry, three minutes between meetings, typos and all. The tool does the tidying.
2
Choose your tone

Empathetic or direct. The same truth, pitched two ways.

Different people need feedback delivered differently. Some want it warm and carefully framed, with space to absorb it. Others find that patronising and want it straight. Get this wrong in either direction and good feedback fails.

Sarah's confidence is the issue here, so Jim picks Empathetic: warm and supportive, still direct and clear. The honesty doesn't change. The framing does.

Direct feedback to someone who needs empathy feels like an attack. Empathetic feedback to someone who needs directness feels like dodging the point.
feedbackignite.themessagebusiness.com
The feedback style toggle showing Empathetic selected, described as warm and supportive while still direct and clear, beside a Direct option
Empathetic selected. The truth held, the tone matched to her.
3
The feedback note

Your rough notes, reframed into something she can act on.

Out comes a note that opens with specific, genuine praise, then turns to the real issue using observation and impact: what Jim saw, and why it matters. It names what Sarah should do differently, in plain terms, grounded in belief she can do it.

It's specific, honest, and warm without being soft. You can copy it, email it, or edit it before you share. This is the document, the thing you read from or hand over.

Good feedback is specific, honest, and grounded in belief the person can improve. Take any one away and it stops working.
feedbackignite.themessagebusiness.com
The feedback note output, headed your feedback reframed: praise for Sarah's ACME draft and her ability to synthesise, then the issue that she seeks approval rather than backing her own judgement, with Copy, Email and Share buttons
Praise first, then the real issue. Specific, honest, ready to share.
4
The conversation guide

And how to hold the conversation itself.

The second tab is for you alone. It tells you to give her advance notice, so the feedback doesn't land cold, and to ask her view before you give yours, because good people are harder on themselves than you'd be, and they land the point better when they reach it themselves.

It sets the tone for her confidence, says how much direction to give, what to listen for, and even a suggested opening line. The note is what you share. This is how you run the room.

Ask for their view before you give yours. If you lead with your assessment, you lose the chance to hear theirs.
feedbackignite.themessagebusiness.com
The conversation guide tab, for the manager: sections on giving advance notice and asking her view first, matching tone to Sarah's confidence, how much direction to give, what to listen for, and a suggested opening line
Advance notice, ask first, the tone, the opening line.
What you get

Two things, one to share and one to hold the conversation by.

Feedback Ignite, like every tool in the suite, produces two editable and shareable outputs. The feedback note, written to the person and ready to give. And a conversation guide for you, on how to open, hold the hard moment, and close.

The feedback note

Written to the person. Ready to give.

The ACME draft was excellent, Sarah. The detail, and how clearly you pulled complex material together, was exactly what I needed.

One thing held it back. You looked to me to approve each decision instead of backing your own call. Your judgement on this was sound. I want to see you trust it.

You've got this. The work proves it.

Manager only, private

The conversation guide

How to run the conversation. Never shared.

Before you start

Give her notice. Open by asking her view, not yours.

A way in

"Before I give you my thoughts, I'd like to hear how you felt the draft and the meeting went."

Listen for

Self-doubt, hesitation, where she plays down good work.

It makes the feedback you've been avoiding sayable.

The tone is yours to choose

The same honest message, pitched empathetic or direct, because the delivery that lands for one person is the one that fails for another. You read the person; the tool writes to match.

It builds the conversation, not just the note

Advance notice, asking her view first, the tone, the opening line. The guide handles the part most managers get wrong: not the words on the page, but how the conversation actually opens.

Six months
is how long bad news usually waits

Feedback that's avoided doesn't disappear. It surfaces in a performance review as a shock. Given early and well, the same point is a small course correction instead.

Give the feedback you've been putting off.

Pick the conversation you've been avoiding. Describe what you saw, choose your tone, and see it come back as something you can actually say.

Three free uses. No card required.